It is true there are a lot of people who have used the internet successfully to make a vast fortune (or just a comfortable income), but there are also thousands of people who sunk money into the internet and lost the lot.
So, what is the secret to making successful use of the internet to promote your practice?
Firstly, remember, although the internet is a great place to promote your wears and you are no one nowadays without a website, the internet is not the be all and end all of your promotional strategy. If you just rely on the internet and nothing else you will not be as successful as you could be.
And, before you dive headlong into the internet looking for the best online marketing solution, you need to know what you are “selling” and who are you are selling it to. This will dramatically effect the way you utilise the internet.
One of the big changes that is happening to the internet at the moment is the move to Web 2.0. Web 2.0 is a name given to the new uses of the internet, particularly in user generated content (eg videos on Youtube) and social networking sites. It has created a massive change in the use of the internet from people passively searching for information, to people actively interacting with the web and developing, commenting on and sharing content.
Which gives great opportunities for therapists and coaches, as they are very interactive fields and about building relationships. Web 2.0 is the ideal medium. It is also very inexpensive to set up and easy to promote (although it does take a lot of hard work).
The downside of Web 2.0 is that people expect free content. So you have to be very careful how you go about charging for your products or services.
We will cover all this and how to get yourself set up in the next few posts.
Matt
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